If You Can Dream It, You Can Do It

“If you can dream it, you can do it.” Back in the day, when I worked at Adobe, that was our tagline for Photoshop. Fast forward to 2017 and I am living this mantra everyday with the work I do for SAP. I’m a marketer but I’m also a creative person. I love coming up…

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Skier Life: Why I Spent 55 Days on Mountain

I’m a diehard skier. I spent 55 days on mountain this season. I’m not a ski bum nor an employee at a resort. I work in the high tech world of Silicon Valley. But during winter, all my weekends are spent in the mountains around Lake Tahoe. That’s a heck of a lot of time. So, what is…

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How The IoT Is Changing Our Daily Lives

As the world becomes increasingly interconnected, the Internet of Things (IoT) creates an extensive network of devices that regularly exchange data. While this interconnection is happening in businesses and throughout organizations on a global level, it’s also happening in individual homes. Here are six smart home tech devices that work together to help a house…

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5 Content Marketing Trends To Watch In 2017

If you’re planning to use the same old marketing techniques in 2017, you’re in for a rude awakening. Content marketing changes at lightning speed, and savvy brand builders need to stay ahead of the curve. You need to be prepared for the upcoming technological changes, or you’ll be overtaken your quicker competitors. Be on the…

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Top 4 Trends In SEO Marketing

SEO marketing is ever-changing, with many factors determining the most effective practices to increase a website’s SERP ranking. This year’s most effective techniques and trends are leaning towards multimedia, social media, and mobile optimization. Here are a few SEO marketing trends that professional marketers and online business owners should focus on to increase profitable traffic. 1. Videos will dominate SEO 2016…

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Here’s Why Your Website’s Missing Out On Traffic

Many consumers have access to the Internet through their mobile phones and have integrated social media into their daily lives, which can serve as a disruption to web traffic efforts. With social media dominating digital marketing as a way to reach consumers and sell products, your website may just be collecting dust. Here are three reasons why your website isn’t…

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The Top 5 Most Effective SEO And Marketing Strategies For SMBs

Small business owners invest a lot of time and money into their companies to make them successful. With advances in technology, it has become increasingly necessary for these small business owners to change the way they market their businesses. A simple flyer through the mail simply isn’t enough in this day and age. Strategies such as search engine optimization (SEO) and online…

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5 Ways To Use Live-Streaming Video At An Event

The type of content we consume is changing. Everyone wants to capture those “in-the-moment” conversations. Today, the best stories are being told through live-streaming video. Live streaming isn’t new, but its accessibility to the masses through social media is. Anyone can become a live broadcaster: Just pick up your phone, aim the camera at your…

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3 Social Media Trends for Small Businesses #DreamSmallBiz

Growing a business in the digital economy isn’t easy. And for small businesses, it’s tough to cut through the noise to market your product and gain the attention of customers. Social media, however, is the easiest and cheapest way for small businesses to level the playing field and compete with companies of all sizes. I…

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Small Business: HR’s Journey To The Cloud

Technology disruption is sweeping the small business community. And HR, which in the past took a back seat to the core profit centers of a business, is lagging behind the curve once again. Right? Not so much. As it turns out, HR is a leading driver in technological change. During the Super Bowl, SAP hosted…

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