Be A Catalyst Of Change For Your Business

This year, we’re road tripping across North America with industry experts to explore what matters most to growing businesses. We’re calling this program Catalyst. These are authentic conversations with thought leaders on how to better manage your business, empower your people, engage your customers, and improve your decision making. No matter what stage your business, we’ll have practical advice on how to innovate and grow.

Each quarter, we’ll head to an SAP office or event for in-depth interviews with each of our experts on what’s trending in their space. You’ll be able to watch, listen or read about these interviews. We’ll even live-stream a Catalyst Summit to Facebook Live and the Growth Matters Network, where you can watch and engage LIVE with all our influencers about a specific topic. And watch our Instagram Stories for behind the scene moments captured during each of our meet-ups.

So, who are these Catalysts of change? We’re collaborating with four experts in the small and midmarket business space. And we’ve got our digital host, Sarah Evans, on tap to interview each of them. Here’s an overview about our Catalyst team:


Sarah Evans is a digital correspondent with her company Sevans Strategy. It’s like bringing in your own, personal news crew to get the content you want. That includes social and digital strategy, talent, editing and publishing. She is privileged to work with companies, like SAP and Cox Communications.

Manage Your Business

Robert Sher is founding principal of CEO to CEO, a consulting firm of former chief executives that improves the leadership infrastructure of midsized companies seeking to accelerate their performance. A frequent speaker on the successful leadership traits and skills of CEOs of midsized companies, Robert has been published in the Harvard Business Review, Forbes, CFO and other leading publications. He is a regular columnist on, and published a multipart series on He published his first book, The Feel of the Deal: How I Built a Company through Acquisitions. His newest book, Mighty Midsized Companies; How Leaders Overcome 7 Silent Growth Killers, has made quite a splash in the midsized companies world.

Empower Your People

Sharlyn Lauby is an author, writer, speaker and consultant. She is best-known for her work on HR Bartender, a friendly place to talk about workplace issues. HR Bartender has been recognized as one of the Top 5 Blogs read for HR professionals by the Society for Human Resource Management (SHRM) and best business blog by the Stevie Awards. Publications such as Reuters, The New York Times, ABC News, and The Wall Street Journal have sought out her expertise on topics related to human resources and the workplace. Sharlyn is the author of “Essential Meeting Blueprints for Managers,” and ”Manager Onboarding: 5 Steps for Setting New Leaders Up for Success”. Her personal goal in life is to find the best cheeseburger on the planet.

Engage Your Customer

Stephanie Thum, CCXP is a consultant, speaker, and writer, and serves as Executive Strategist, CX Content for the Customer Experience Professionals Association (CXPA), the premier global association for customer experience professionals.


Improve Your Decision Making

Mark Madsen is a data strategy and data science advisor on analytics, data management. He specializes in business intelligence and information delivery and the technology infrastructure required to support them. If your question is related to BI, web 2.0 for BI, open source or data integration, Mark is your man. He basically talks about the arrangement of 1’s and 0’s.

Our first Catalyst meet-up was February 21 in our NYC Hudson Yards office. Watch the live-stream replay here on How To Humanize Your Customers and Employees. We hope you are as excited as we are about our Catalyst program. Follow our journey on social media (TwitterFacebookLinkedIn, and Instagram) and be a catalyst of change for how you grow your business.