Lifestyle

Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tell me their full life story. I’ll…

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Top 5 Digital Marketing Trends for 2018

Predictions, predictions, predictions. Seems that’s the going trend this time of year with blogs. So, I thought I would dive in and share my predictions for digital marketing. And it’s all around storytelling. The STORY is everything but how you tell that story is just as important. Here are my Top 5 Digital Marketing Trends for 2018: Community:…

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Screw Making A New Year’s Resolution. Just Pick A Word.

It’s that time of year, where everyone is talking about their New Year’s resolutions. Not me. I say, don’t complicate your life with a resolution you won’t keep. Just pick a word. I do this and I make that word my theme for the entire year. Past words have included AMPLIFY, DISRUPTION, INNOVATION, and COMMUNITY.…

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Picasso, Beaches, and Boobs

On any given day, Picasso, beaches, and boobs go together—right? At least in Barcelona they do. Picasso is a must. I grew up in a family that appreciated art. My mom and dad took us to as many museums as possible. When I visit a large city, it’s kind of a ritual to visit an…

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Exploring Barcelona

We all slept through the night. Thank god. This made for a pleasant morning, eating breakfast and planning our first outing. Today, our goal was to get out and see Barcelona. The best way to do that is a combination of walking and driving around. We wandered through our Gracia neighborhood and made our way to…

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If You Can Dream It, You Can Do It

“If you can dream it, you can do it.” Back in the day, when I worked at Adobe, that was our tagline for Photoshop. Fast forward to 2017 and I am living this mantra everyday with the work I do for SAP. I’m a marketer but I’m also a creative person. I love coming up…

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